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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Module 3 Discussion

3 Discussion

Q The summary of Module 3 readings with a thoughtful question:

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The gender recognition is not imprinted in the brain while a child is born. The absolute identification of the gender comes slowly with the later process of interaction with each other. Sociologist Erving Goffman’s Gender Advertisements in 1978 clearly explains how the gender explanation happens over an ad and how it tells us to explore the gender. In a culture based on consumerism is dependent more on the image-based culture. Sut Jhally detailed the transition from an agrarian society to the consumer society in the book, “Image-Based Culture”. In this book, it has become evident that in consumer culture, advertisement has become a strong mediator and the medium of persuasion